STOP BEING THE BOTTLENECK.
Start leading with
Start leading with freedom.
Experienced fractional leaders in operations, marketing, sales and people, embedded in your team part-time so your business runs without you holding it together.
How to scale a business without doing everything yourself
You’re not alone. Many of our leaders are stuck carrying too much, for too long. Here’s where we come in.
- Where we work: We’re based in Calgary and place leaders in person across Alberta. Across North America we place them hybrid or remote.
- Who we serve: Mostly owner-led businesses with $10 million to $40 million in revenue. We also support nonprofits, companies owned by private equity and larger organizations.
- Who we partner with: Founders and owners, hired CEOs, and HR or people leaders hiring for a key role.
Reimagine Leadership
Find Freedom
Growth
Growth
Shouldn't
Feel Heavy.
Does This Sound Like You?
You have momentum, sales, and traction, but everything still depends on you.
Your processes haven’t taken hold, your lead generation is unpredictable, and your vision feels stalled.
The team looks to you for every answer.
It’s as though nothing happens unless you are making the decisions.
You’re running on fumes, and you’re starting to wonder if this is what success really is.
Every month you stay stuck, making all the decisions slows you down, and putting out fires drains your focus.
If you wait for the stall, it costs more altitude than it should. The fix isn’t more hours in the day, it’s a better leadership structure. Someone who leads with the same care, courage, and decision-making ability as you do.
That’s where we come in.
Leaders Who Run With Your Vision Without
Full-Time Payroll Is Possible
When growth gets turbulent, Double U steps in fast with fractional leaders who stabilize your climb and free you to steer again. By placing human-first, fractional leaders who are AI-trained, you gain leadership that helps you both lead and execute your vision.
Each leader we place is vetted, equipped, and supported through the Double U community. You get structure without compromising the magic in your company.
Tailored, on-demand support
to drive results.
We Know How Isolating Leadership Can Feel.
We’ve been there, and we know what works. When you step into the top job, you expect freedom or at least control. Yet, many CEOs and business owners find themselves drowning in accountability and pressure. They feel trapped, and the investments they’ve made in leadership haven’t delivered results. That’s why we’ve focused our offerings on candidates trained in Fractional Leadership, Connection, and AI, so they can hit the ground running with approaches that are simple, effective, and built for long-term success.
The Longer You Fly Solo, The Harder It Gets To Pull Up.
Don’t Wait For Collapse To Force The Decision.
Ready To Get Started?
Here's How It Works
Let's Talk
Tell us what keeps landing on your desk. You don’t need to know which role to hire.
Review Your Candidates
We send 3 to 5 vetted leader profiles within a week of signing. You choose the one who fits.
See Immediate Progress
Your leader takes ownership one to two days a week, so the business keeps moving. Actionable, tailored solutions, not theory.
About Our Founder
Jamie L. Smith
Jamie L. Smith, CPA, is the Founder & CEO of Double U Advisors, a leadership firm dedicated to unblocking and uplifting owner-led businesses through AI-enabled Fractional Leaders. With more than two decades of experience across the Big Four, industry, entrepreneurship, and executive placement, She co-founded and exited Amplify Advisors, one of Canada’s first fractional executive firms.
She built Double U Advisors on the belief that the future of leadership requires two essential forces: AI-powered capability and human-powered intentional connection. Jamie equips every Fractional Leader in her network with these pillars: Leadership, AI, and Connection, so they can step into growing companies with confidence, clarity, and the tools to help them take flight.
“[Jamie] knows how to create lasting value, taking ownership, building systems and teams, and leaving the business stronger and more self-sufficient. I recommend her without hesitation.”
Brett Ireland, CEO, Bearhill
Your Leadership Bottleneck Ends Here
You Deserve A Break From The Pressures Of Leadership.
As a business owner, feeling overwhelmed by daily decisions can hinder your growth. At Double U Advisors, we provide fractional leaders who work alongside you to alleviate operational burdens and implement strategies that unlock your potential. With our experienced leaders, you can focus on what truly matters, growing your business and enjoying the freedom you’ve earned.
When you double your leadership, you double your growth potential without losing the culture and soul that made your business great.
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On The First Wednesday Of The Month
FAQs
Why is my business growth stuck?
Most businesses don’t stall because of lack of effort, they stall because everything still depends on the Founder/CEO.
When decisions, approvals, and problem-solving all run through you, growth slows down no matter how busy the business feels. Teams wait, priorities shift, and execution breaks down.
Growth usually gets stuck when:
- You’re still the center of every decision
- Leadership gaps exist in key areas like operations, people, sales & marketing
- The business hasn’t been structured to run without you
To move forward, you need more than effort, you need the right leadership in place to take ownership and drive execution.
How do I scale my business without doing everything myself?
You scale a business by building leadership around you, not by working harder.
At a certain point, growth requires other people to own outcomes, make decisions, and lead key areas of the business. Without that, everything funnels back to you and becomes a bottleneck.
Scaling without doing everything yourself means:
- Delegating ownership, not just tasks
- Putting experienced leaders in place to run functions
- Creating structure so the business can operate without constant input from you
That’s where fractional leadership comes in. You get experienced leaders who step in, take ownership, and help your business grow, without the cost or commitment of full-time hires.
What does a fractional leader actually do in a growing business?
A fractional leader steps into your business and takes real ownership of a function, like operations, people, sales & marketing, without the cost or commitment of full-time hires.
They don’t just advise. They lead, build, and execute.
In a growing business, a fractional leader will:
- Take responsibility for a key area (COO, CHRO, CGO, etc.)
- Build systems and processes that support growth
- Lead your team and drive accountability
- Make decisions so everything doesn’t rely on you
The goal isn’t to add more ideas (you already have all of those), it’s to add leadership capacity so your business can scale without you being in the middle of everything.
What does Double U Advisors do?
Double U Advisors solves leadership capacity challenges.
We give leaders clarity, capacity, and confidence so they can move faster, execute better, and stop being the bottleneck.
Our offerings include:
1. Fractional Leadership
We place AI-enabled Fractional Leaders in Operations, Marketing, Human Resources and Sales.
They join your leadership team part-time and right-sized, bringing clarity, capacity, and senior leadership without the cost or liability of a full-time hire.
We focus on four areas: Operations, Marketing, Human Resources and Sales.
Within those we place COOs, CMOs, CHROs, CROs and VPs, plus Chiefs of Staff, CTOs, and Generalist and Supply Chain leaders.
Not sure which you need? See our guide on who to hire next.
2. Leadership Liftoff (Leadership Diagnostic)
A structured leadership and capacity diagnostic that:
• Identifies where the business has dependency and why growth is blocked
• Clarifies what leadership you actually need
• Aligns decisions and expectations
• Sets a clear path forward
Leadership Liftoff includes the Six-Part Business Diagnostic, DEPEND Diagnostic, Working Genius, Leadership Liftoff Plan, Values Vetter, and Decision Aviator: tools you can use immediately.
Clients receive deliverables inside the first week and full clarity within 2 to 24 weeks.
Leadership Liftoff pairs perfectly with a Fractional Leader but it also stands strong on its own as a complete diagnostic and leadership reset.
3. Keynotes, Workshops and Targeted Support
Custom support for any size business.
Consulting | Advisory | Coaching
When you need leadership expertise, not another hire.
Workshops | Training | Facilitation
Practical, energetic sessions that reset teams and accelerate change.
Frameworks & Specialized Programs
Working Genius, Leadership Liftoff, AI training & adoption, and DEPEND.
4. Leadership Recruiting
We recruit permanent, interim, and temporary leadership roles from Manager level through to C-Suite.
5. Supported Leadership Community
Fractional Leaders and clients receive:
• Office hours
• Training & development
• AI tools and resources
• A vetted Partner Network
• A leadership-first community including Wingman Webinars and Wingman Weekly
Does Double U Advisors place Fractional CFOs?
No. We don’t currently offer finance, accounting or legal services. We are currently focused on placing fractional Operations, Sales, Marketing and Human Resources leaders across North America.
How do I stop being the bottleneck in my business?
Stop being the place every decision has to go. That usually takes three things: clear priorities the team can act on without you, someone senior who owns the follow-through, and the discipline to let them decide. Most owners try to fix it by working harder or handing tasks to an executive assistant. But an assistant just shuffles the tasks. A leader moves the decisions. A fractional leader, often a Chief of Staff or COO, takes real decisions off your plate one or two days a week, so the business keeps moving when you’re not in the room. Not sure which role fits? Start with who to hire next.
Testimonials
Clients, leaders and members we’ve surveyed rated us 5 out of 5.
The program is both strategic and practical, providing clear systems and stronger decision-making frameworks that helped us lead with more intention and directly contributed to a meaningful increase in our revenue.
Thank you Double U Advisors.
When You Work With Double U, You Don’t Just Fill A Role.
You Gain A Trusted Wingman Who Helps Your Business Soar.
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Double U’s offering does not cover finance or accounting or legal services, and we do not provide CFO services, in Western Canada.